赛迪网
赛迪网讯4月26日消息,著名跨国营销研究机构MillwardBrown公司日前出台了全球最强品牌最新排行榜。结果显示,2006年沃达丰的品牌价值大跌,而中国移动已赫然出现在全球第五的位置。
此外,MillwardBrown此次公布的结果还显示出,由于受收购、更名及财报重申等事件的影响,2006年全球移动通讯业内的企业品牌排名也出现了较大的变动。
由于未能及时满足用户的需求以及产品更新较慢等原因,不少知名企业的市占率均有所下降。
据MillwardBrown公司预测,未来5年内新兴市场及美国将引领全球移动通讯业发展。(c002)
通讯业内品牌价值排名
Brand
Value ($m)
Brand Contribution
Brand Momentum
Value Change
China Mobile
41,214
3
750%
5%
Vodafone
21,107
2
500%
-12%
DoCoMo
19,450
2
700%
0%
Verizon Wireless
16,261
3
500%
9%
Orange
9,992
2
350%
5%
Cingular Wireless
9,260
2
700%
39%
TIM
8,440
2
400%
n/a
T-Mobile
8,047
2
650%
-32%
Movistar
4,686
2
300%
n/a
O2
3,983
2
450%
1%
全球品牌价值100强
Rank
Brand
Value ($m)
Value Change
1Google
66,434
77%
2GE (General Electric)
61,880
11%
3Microsoft
54,951
-11%
4Coca Cola
44,134
7%
5China Mobile
41,214
5%
6Marlboro
39,166
2%
7Wal-Mart
36,880
-2%
8Citi
33,706
9%
9IBM
33,572
-7%
10Toyota
33,427
11%
11McDonalds
33,138
14%
12Nokia
31,670
19%
13Bank of America
28,767
2%
14BMW
25,751
8%
15HP
24,987
27%
16
24,728
55%
17UPS
24,580
13%
18Wells Fargo
24,284N.A.
19American Express
23,113
23%
20Louis Vuitton
22,686
16%
21Disney
22,572
2%
22Vodafone
21,107
-12%
23NTT DoCoMo
19,450
0%
24Cisco
18,812
-10%
25Intel
18,707
-26%
26Home Depot
18,335
-33%
27SAP
18,103N.A.
28Gillette
17,954
1%
29Mercedes
17,813
0%
30Oracle
17,809
28%
31HSBC
17,457
26%
32Tesco
16,649
7%
33ICBC
16,460N.A.
34Verizon Wireless
16,261
9%
35Starbucks
16,057
45%
36Honda
15,465
7%
37Dell
13,903
-24%
38Bank of China
13,689N.A.
39Royal Bank of Canada
13,624N.A.
40Porsche
13,372
11%
41Deutsche Bank
13,210
1%
42Yahoo!
13,201
-6%
43eBay
12,927
-2%
44Samsung
12,742
6%
45Ford
12,627
-9%
46LOréal
12,303
15%
47Banco Santander
12,094
-4%
48Pepsi
11,756
2%
49Carrefour
11,710
8%
50Merrill Lynch
11,655
16%
51UBS
11,591
21%
52Target
11,560
88%
53ING
11,539N.A.
54Canon
11,413
15%
55Sony
11,389
22%
56Morgan Stanley
11,204
6%
57Chevrolet
11,202
-10%
58Nissan
11,189
3%
59Chase
11,182
15%
60Motorola
10,787
19%
61China Construction Bank
10,757N.A.
62Accenture
10,534
8%
63Nike
10,290
-5%
64Harley-Davidson
10,269
3%
65Wachovia
10,035
-2%
66Budweiser
9,977
-15%
67Orange
9,922
5%
68Marks & Spencer
9,509
192%
69FedEx
9,310
13%
70Cingular Wireless
9,260
39%
71Siemens
9,111
35%
72State Farm
8,738
11%
73H&M
8,711
9%
74JP Morgan
8,490
20%
75
TIM
8,440N.A.
76Goldman Sachs
8,239
-7%
77T-Mobile
8,047
-32%
78Colgate
7,711
32%
79Chanel
7,499
15%
80Subway
7,433N.A.
81IKEA
7,373
2%
82Royal Bank of Scotland
7,200N.A.
83VW (Volkswagen)
7,033
4%
84Cartier
7,021
27%
85Hermes
6,939
44%
86Best Buy
6,674
113%
87Barclays
6,612
30%
88Avon
6,558
-1%
89Gucci
6,524
49%
90Zara
6,469
27%
91WaMu
6,126
31%
92Amazon
5,964
0%
93BP
5,931
8%
94AIG
5,880
4%
95ABN AMRO
5,617
72%
96Auchan
5,570
4%
97Asda
5,540
19%
98Lexus
5,421
7%
99Esprit
5,411
29%
100Rolex
5387
9%