06年全球通讯业内品牌排名 中移动居榜首(表)

赛迪网

　　赛迪网讯4月26日消息，著名跨国营销研究机构MillwardBrown公司日前出台了全球最强品牌最新排行榜。结果显示，2006年沃达丰的品牌价值大跌，而中国移动已赫然出现在全球第五的位置。

　　此外，MillwardBrown此次公布的结果还显示出，由于受收购、更名及财报重申等事件的影响，2006年全球移动通讯业内的企业品牌排名也出现了较大的变动。

　　由于未能及时满足用户的需求以及产品更新较慢等原因，不少知名企业的市占率均有所下降。

　　据MillwardBrown公司预测，未来5年内新兴市场及美国将引领全球移动通讯业发展。(c002)

　　通讯业内品牌价值排名

Brand Value ($m) Brand Contribution Brand Momentum Value Change China Mobile 41,214 3 750% 5% Vodafone 21,107 2 500% -12% DoCoMo 19,450 2 700% 0% Verizon Wireless 16,261 3 500% 9% Orange 9,992 2 350% 5% Cingular Wireless 9,260 2 700% 39% TIM 8,440 2 400% n/a T-Mobile 8,047 2 650% -32% Movistar 4,686 2 300% n/a O2 3,983 2 450% 1%

　　全球品牌价值100强

Rank Brand Value ($m) Value Change 1Google 66,434 77% 2GE (General Electric) 61,880 11% 3Microsoft 54,951 -11% 4Coca Cola 44,134 7% 5China Mobile 41,214 5% 6Marlboro 39,166 2% 7Wal-Mart 36,880 -2% 8Citi 33,706 9% 9IBM 33,572 -7% 10Toyota 33,427 11% 11McDonalds 33,138 14% 12Nokia 31,670 19% 13Bank of America 28,767 2% 14BMW 25,751 8% 15HP 24,987 27% 16 24,728 55% 17UPS 24,580 13% 18Wells Fargo 24,284N.A. 19American Express 23,113 23% 20Louis Vuitton 22,686 16% 21Disney 22,572 2% 22Vodafone 21,107 -12% 23NTT DoCoMo 19,450 0% 24Cisco 18,812 -10% 25Intel 18,707 -26% 26Home Depot 18,335 -33% 27SAP 18,103N.A. 28Gillette 17,954 1% 29Mercedes 17,813 0% 30Oracle 17,809 28% 31HSBC 17,457 26% 32Tesco 16,649 7% 33ICBC 16,460N.A. 34Verizon Wireless 16,261 9% 35Starbucks 16,057 45% 36Honda 15,465 7% 37Dell 13,903 -24% 38Bank of China 13,689N.A. 39Royal Bank of Canada 13,624N.A. 40Porsche 13,372 11% 41Deutsche Bank 13,210 1% 42Yahoo! 13,201 -6% 43eBay 12,927 -2% 44Samsung 12,742 6% 45Ford 12,627 -9% 46LOréal 12,303 15% 47Banco Santander 12,094 -4% 48Pepsi 11,756 2% 49Carrefour 11,710 8% 50Merrill Lynch 11,655 16% 51UBS 11,591 21% 52Target 11,560 88% 53ING 11,539N.A. 54Canon 11,413 15% 55Sony 11,389 22% 56Morgan Stanley 11,204 6% 57Chevrolet 11,202 -10% 58Nissan 11,189 3% 59Chase 11,182 15% 60Motorola 10,787 19% 61China Construction Bank 10,757N.A. 62Accenture 10,534 8% 63Nike 10,290 -5% 64Harley-Davidson 10,269 3% 65Wachovia 10,035 -2% 66Budweiser 9,977 -15% 67Orange 9,922 5% 68Marks & Spencer 9,509 192% 69FedEx 9,310 13% 70Cingular Wireless 9,260 39% 71Siemens 9,111 35% 72State Farm 8,738 11% 73H&M 8,711 9% 74JP Morgan 8,490 20% 75 TIM 8,440N.A. 76Goldman Sachs 8,239 -7% 77T-Mobile 8,047 -32% 78Colgate 7,711 32% 79Chanel 7,499 15% 80Subway 7,433N.A. 81IKEA 7,373 2% 82Royal Bank of Scotland 7,200N.A. 83VW (Volkswagen) 7,033 4% 84Cartier 7,021 27% 85Hermes 6,939 44% 86Best Buy 6,674 113% 87Barclays 6,612 30% 88Avon 6,558 -1% 89Gucci 6,524 49% 90Zara 6,469 27% 91WaMu 6,126 31% 92Amazon 5,964 0% 93BP 5,931 8% 94AIG 5,880 4% 95ABN AMRO 5,617 72% 96Auchan 5,570 4% 97Asda 5,540 19% 98Lexus 5,421 7% 99Esprit 5,411 29% 100Rolex 5387 9%